Hi I'm Vivian 👋

My insights speak louder than opinions — and shape confident, data-driven decisions.

My work

About me

UX research for healthcare

Solutions for
diagnostic errors

Case study

segmentation and strategic insights

School segmentation
post pandemic

Case study

facilitation and research

Intercontinental Innovation Program

Case study

research and insights

Mapping educational trends in Brazil’s private school sector

Case study

My favorite tools 🛠️

Tools that structure
my exploration

Adapta ONE

All-in-one research platform with premium AI tools. I use it end-to-end for both qualitative and quantitative studies.

Microsoft Excel

I rely on it for quantitative data analysis, pattern identification, and creating clear data visualizations to support evidence-based decisions.

Microsoft Excel

I rely on it for quantitative data analysis, pattern identification, and creating clear data visualizations to support evidence-based decisions.

Miro

Where I document everything: desk research, interview findings, quant-qual correlations, and final insights. Perfect for team collaboration as well.

Miro

Where I document everything: desk research, interview findings, quant-qual correlations, and final insights. Perfect for team collaboration as well.

Hey Marvin

My AI qualitative assistant – I use it to analyze qualitative data at scale, automating transcription, sentiment analysis, and thematic coding to uncover key user pain points.

Hey Marvin

My AI qualitative assistant – I use it to analyze qualitative data at scale, automating transcription, sentiment analysis, and thematic coding to uncover key user pain points.

Dovetail

A good system I use for organizing and tagging research data, creating a searchable knowledge base to track insights across projects over time

Dovetail

A good system I use for organizing and tagging research data, creating a searchable knowledge base to track insights across projects over time

Microsoft PowerPoint

A very important tool for my research – helps me transform complex data into visual narratives.

Microsoft PowerPoint

A very important tool for my research – helps me transform complex data into visual narratives.

Testimonials 💡

Don't believe me - hear it
from the others

Don't believe me - hear it from the others

"Vivian Veloso has worked on the Innovation Department at Hospital Albert Einstein for 3 years. Within the scope of her services were the planning and execution of UX research, which she consistently carried out with diligence and efficiency, demonstrating significant professional competence, personal integrity, and excellent teamwork. Vivian has always been highly committed, hardworking, respectful, and creative. Therefore, I confidently recommend her for any potential hiring opportunities."

-Dida Capobianco-Fava - Manager on Health Innovation at Albert Einstein Hospital

"Vivian worked with me on the Diretriz Team at Einstein's Health Design Lab. She is a helpful, courteous, and meticulous professional who consistently rises to meet every challenge with determination. I wish her all the best in her career"

-Diogo Camillo - Service Design & Innovation Coordinator at Albert Einstein Hospital

"I observed her work across multiple organizational research projects, where she navigated complexities with remarkable competence. Vivian is a dedicated professional with exceptional communication abilities."

-Antonio Augusto - Service Designer and New Products Consultant

"Vivian's mastery of English was outstanding - a crucial asset when preparing materials and facilitating sessions for diverse non-native speakers. Vivian demonstrated exceptional skill in client meetings, showcasing clear and effective communication."

-Antonio Augusto - Service Designer and New Products Consultant

Hi, I'm Vivian! 👋

Insights Analyst and UX Researcher living in São Paulo, Brazil.

With 5+ years of experience, I have uncovered human behaviors and market truths to build data-driven strategies for healthcare, education, agribusiness, legal tech, and infrastructure sectors.

Let’s turn insights into impact – reach out to collaborate on your next research challenge.